Feed My Furbaby

Feed My Furbaby delivers natural, NZ made food to your furbaby in sustainable packaging - because pet care shouldn’t cost the earth!   As busy pet parents, we were sick of running out of dog food, so we set about creating a subscription dog food delivery service that was convenient, sustainable and super healthy. The result is an award-winning sustainable packaging design that’s delivered to your door on a customised schedule that matches a personalised a feeding plan. Your plan is designed for your specific dog, based on their age weight and activity level. Our fabulous food is grain-free with all-natural ingredients and everything is made and sourced right here in NZ


Feed My Furbaby is a New Zealand based pet food subscription service. We deliver premium-quality pet food to your door with a tailored feeding plan so you never run out. We are one of the first pet food companies to genuinely tackle sustainability in pet care; reducing carbon miles through locally sourced product and packing, reducing plastic through packing design and building sustainability into everything we do!

  • Buying pet food from the supermarket all the time is annoying and it's heavy. We wanted to make life easier for Kiwi Pet Parents and take one thing off their to-do list. With your personalised subscription, you will never have to think about buying food again. Your Furbaby’s deliveries will arrive straight to your doorstep just before they are due to run out.

  • Great pet food shouldn't cost the earth. Feed My Furbaby are probably one of the first companies genuinely trying to reduce plastic in pet food. In terms of plastic reduction, we’re streets ahead of anything else in the market… we’re not entirely plastic-free (yet... It’s still very important for keeping the food fresh). We do, however, reduce plastic by up to 60% by using cardboard as the light and structural protection for the food.

  • Our recipes are designed with the very simple goal of helping everyday pets to not just survive but truly thrive through great nutrition. After asking over 2000 kiwi pet parents what was important to them, we worked with a leading group of pet food technologists to design a premium quality pet food recipe that would meet the needs of New Zealand Furbabies and their families. We’ve worked with New Zealand’s leading natural pet food manufacturer, with over 15 years of experience, to produce our fabulous food.

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Ben Rennell

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