An online directory provides businesses with an opportunity to position their business in front of new customers or clients. It provides an additional avenue for new customers or clients to find their business, plus an SEO friendly back link to their website from the directory.
A business owner will set up an entry for their business within the directory. Here they will include details such as their business name, contact details, website, opening hours and general information about their business. There is also a space to upload their logo and enter any keywords they believe people enter into search engines to find their business.
An online directory also lets potential customers or clients directly email the business from their directory listing. The details entered into the form are then delivered to the email address associated with the directory listing for the business to follow up.