How to Use a Business Directory

There are two types of people who use a business directory; business owners or agents who list their business within a directory and customers or clients who use a directory to find products or services. We'll walk you through how both types of people can use a business directory successfully.

Business Owners Using an Online Directory

An online directory provides businesses with an opportunity to position their business in front of new customers or clients. It provides an additional avenue for new customers or clients to find their business, plus an SEO friendly back link to their website from the directory.

A business owner will set up an entry for their business within the directory. Here they will include details such as their business name, contact details, website, opening hours and general information about their business. There is also a space to upload their logo and enter any keywords they believe people enter into search engines to find their business.

An online directory also lets potential customers or clients directly email the business from their directory listing. The details entered into the form are then delivered to the email address associated with the directory listing for the business to follow up.

Customers Using an Online Business Directory

There are two main ways a customer or client will use a business directory. Firstly they can visit the directory themselves and use it's menu or search features to look for the products or services they are wanting. Or secondly, they can be using a search engine to find a product or service and the business' directory listing will appear in the search engine results. This is then clicked upon and the listing itself is then seen by the customer.

At Business Networking NZ, we welcome and invite both individual users and business owners or their agents alike to use our NZ based directory. Check out more about how to add your business to the directory now or simply head over to the directory itself to browse through our listings.