How to Write a Directory Listing

What Makes a Good Business Directory Listing?

A business directory listing provides your business with multiple benefits including:

  • increased online visibility
  • SEO friendly backlink to your website
  • found more often in local searches
  • raised brand awareness
  • direct customer contact form

Like with all website content though, what you include in your directory listing will affect the results it receives. To write a successful business directory listing, consider including the following:

  • a clear heading which includes your business name
  • a professionally designed business logo
  • a unique blurb about your business which:
    • informs the reader about your business, concisely telling them what you offer and how to contact you.
    • provides a snapshot of your business
    • is written with your audience in mind
    • uses the tone of your brand
    • includes correct details of your email and website addresses
    • identifies your business location or locations
    • includes keywords related to your business and industry
    • is tailored for the type of directory it is listed upon

Tips On Writing Your Business Directory Listing

Search engines like to see 100% unique, informative and useful information, and this is exactly what your directory listing should contain. We suggest:

  • remembering who your target audience is, and writing your content for them
  • adding place names and what your business offers in the first paragraph of your listing
  • using white space to make it easier to read your listing
  • adding a call to action telling the reader to either contact you or visit your website
  • double checking all your contact details and information are correct

Take advantage of our free NZ business directory and claim your listing today.   Get Your Listing

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