Sponsored by Website World

How to Write a Directory Listing

What Makes a Good Business Directory Listing?

A business directory listing provides your business with multiple benefits including:

  • increased online visibility
  • SEO friendly backlink to your website
  • found more often in local searches
  • raised brand awareness
  • direct customer contact form

Like with all website content though, what you include in your directory listing will affect the results it receives. To write a successful business directory listing, consider including the following:

  • a clear heading which includes your business name
  • a professionally designed business logo
  • a unique blurb about your business which:
    • informs the reader about your business, concisely telling them what you offer and how to contact you.
    • provides a snapshot of your business
    • is written with your audience in mind
    • uses the tone of your brand
    • includes correct details of your email and website addresses
    • identifies your business location or locations
    • includes keywords related to your business and industry
    • is tailored for the type of directory it is listed upon

Tips On Writing Your Business Directory Listing

Search engines like to see 100% unique, informative and useful information, and this is exactly what your directory listing should contain. We suggest:

  • remembering who your target audience is, and writing your content for them
  • adding place names and what your business offers in the first paragraph of your listing
  • using white space to make it easier to read your listing
  • adding a call to action telling the reader to either contact you or visit your website
  • double checking all your contact details and information are correct

Take advantage of our free NZ business directory and claim your listing today.   Get Your Listing

Proudly Sponsored by Website World

Build and maintain your website or online shop for free. Our modern mobile responsive templates make your business look professional, and our content management system empowers you to make changes easily. 

Create a Website with Website Builder  or  Get WordPress Hosting


© Copyright Business Networking NZ - Site map
Auckland New Zealand

Edit Website