What Makes a Good Business Directory Listing?
A business directory listing provides your business with multiple benefits including:
- increased online visibility
- SEO friendly backlink to your website
- found more often in local searches
- raised brand awareness
- direct customer contact form
Like with all website content though, what you include in your directory listing will affect the results it receives. To write a successful business directory listing, consider including the following:
- a clear heading which includes your business name
- a professionally designed business logo
- a unique blurb about your business which:
- informs the reader about your business, concisely telling them what you offer and how to contact you.
- provides a snapshot of your business
- is written with your audience in mind
- uses the tone of your brand
- includes correct details of your email and website addresses
- identifies your business location or locations
- includes keywords related to your business and industry
- is tailored for the type of directory it is listed upon
Tips On Writing Your Business Directory Listing
Search engines like to see 100% unique, informative and useful information, and this is exactly what your directory listing should contain. We suggest:
- remembering who your target audience is, and writing your content for them
- adding place names and what your business offers in the first paragraph of your listing
- using white space to make it easier to read your listing
- adding a call to action telling the reader to either contact you or visit your website
- double checking all your contact details and information are correct
Take advantage of our free NZ business directory and claim your listing today. Get Your Listing