The Generalist

Help for small businesses & sole traders. From being a sounding board for ideas and challenges to delivering on projects, whatever you need, I can help you move forward.

With 25+ years working in and/or running small businesses, The Generalist is the ultimate sounding board for small business owners and sole traders. From one-off consultations to ongoing help, I offer an experienced ear to listen to challenges, ask the right questions and help owners get enough clarity to move forward.

For small businesses who know what's needed but don't have the time or resources to do it, I can also deliver on projects. With hands-on experience across most areas of small business, typical projects include strategic planning, sales and marketing planning, research, digital tools analysis, Google Ads, SEO help and websites. Whatever a small business needs, The Generalist can help.

You can find out more about me here:


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