Sustainable + minimalist baby sleepwear ethically made in wellington, new zealand
We are here to provide ethical baby sleep solutions at a time when the world is ready for change.
We manufacture locally using fully traceable new zealand merino, and certified organic cotton – baby sleepsacks, cot blankets, swaddles, hats and maternity wear.
By supporting plain and simple you’re making a conscious decision to help the ethical manufacturing and sustainable design movements.
we are here to provide ethical baby sleep solutions at a time when the world is ready for change.
at the forefront of every design is the desire to provide a solution.
we value sustainability, animal welfare, workers’ rights, traceability, supporting local makers, and low environmental impact. every element of our supply chain has been carefully considered, so you can feel safe in the knowledge that a plain and simple piece doesn’t cost the earth.




