Living Business Plan
Create a simple business plan that captures your business' essence and motivates you to reach your goals.
Explore four essential marketing strategies to successfully promote and grow your online business.
Create a brand that reflects your business values, so clients are magnetically drawn to your authenticity.
Online marketing made easy - using a unique marketing planner
As a solopreneur or small business owner, a BIG challenge is marketing your business so sales and engagements continue to grow.
And, even if your business is growing, if you get your marketing wrong or fail to get your products and services in front of your ideal customers, your business can stumble further down the track.
But it's often hard to know what to do and make the time to do it, particularly if you're a solopreneur or small business with no one in a dedicated marketing role.
Thirsty Horse Enterprise Training helps you get clear about your business and offers three half-day, face-to-face trainings so you get your business plan, marketing and branding on point.
The trainings use strong visuals, colour coding and engaging storytelling, to bed-in essential business planning and marketing information to ensure your ideas blossom and your brand flourishes. Trainings are currently held in Southland and Otago.
Session One - Living Business Plan: How to Create a simple one-day business plan (that you'll reference daily); who your ideal client is and the problems and pain-points you solve for them. How and why your values matter and how to incorporate them into your vision for your business.
Session Two - Action Marketing: How to tailor a simple and effective marketing plan, and action it using a specially developed daily planner. You're shown how to focus your marketing efforts on the essential start-up success strategies of SEO Content, Referrals, Promotion and Growth.
Session Three - Brand Establishment: You'll examine your existing brand information and fine tune it based on what you've learn about your business direction and marketing needs, and who your ideal client is. (Even if you have an established brand it may not be completely aligned with who you need to target.)
Already ready to go... or do you need a leg up?
The training is structured into three, half days, covering your business plan, marketing and branding.
After completing the training you'll have a clear path to follow using your one-page business plan, and you'll know exactly where, when and how to market your business.
You'll be shown simple marketing insights and will have a flexible plan where you can spend as little as 30 minutes a day marketing your business and still reap the benefits.
Once you've clearly identified who your Ideal Customers are, you'll establish or tweak your branding to ensure you communicate with them in a way that helps them find the products and services they're looking for - yours!