Whitelaw Mitchell is a boutique brand strategy and web design agency founded in 2011, based in Queenstown and Arrowtown, New Zealand. We're run by Kim Green and Maranda Mitchell — two senior founders who work directly with every client, on every project, from start to finish. No juniors, no account managers, no handoffs.
We work with premium and luxury brands across tourism, hospitality, luxury retail, and e-commerce. If you're a founder building something ambitious, or an established brand ready to evolve, we're the agency that gets in the trenches with you.
What we do
Brand strategy is where everything starts. Before we touch a logo or write a line of code, we dig into what drives your business — your positioning, your audience, and the story only you can tell.
Brand identity and design is where strategy becomes visual. Logos, typography, colour systems, and brand voice built to last — timeless, distinctive, and designed for a discerning audience.
Web design and development is where your brand comes to life online. We build headless websites on Next.js and Sanity CMS — fast, flexible, and structured for the new era of AI-powered search.
E-commerce solutions for premium brands — online stores that reflect your brand and convert browsers into buyers on a modern stack that scales.
AI visibility is our speciality. Search has changed. Your customers are increasingly using AI-powered platforms to discover, compare, and decide. We audit and optimise your digital presence so your brand gets found and recommended — not just ranked.
Why Whitelaw Mitchell
We know the Queenstown market intimately. We've worked with some of the region's most recognised tourism and hospitality brands and understand the pressures and high expectations that come with operating in a premium destination market.
