Cut the Waffle exists because most B2B marketing has a waffle problem. Marketing managers who talk in circles. Agencies that produce basic content, rotate your account manager every six months, and hand you a traffic dashboard that has nothing to do with pipeline. This is the alternative. One senior B2B marketing operator doing the actual work - technical SEO, content, AI search optimisation, and sales enablement - direct, fast, and built around what your buyers are searching for. Based in Auckland, working globally.
B2B SEO, AEO and AI search optimisation for companies that want to rank in Google and get cited in ChatGPT, Perplexity, and AI Overviews. Run by Ben Harris - a working B2B marketing lead with 12+ years across B2B SaaS, corporate B2B, and professional services. One operator, senior-level output, no agency overhead. Services include B2B SEO, Answer Engine Optimisation (AEO), AI brand setup, interactive tools, sales enablement, and go-to-market strategy. Transparent pricing published on the website. Based in Auckland, serving clients across New Zealand, Australia, the UK, and the US.
