Lucid Lab creates AI ads, brand films, corporate video, animation and documentary work from Auckland, New Zealand. Director Charlie Hollings-Hatton works directly with clients to shape the creative approach, production and final deliverables.
The published portfolio includes Griffin's — Life Needs a Snack, an AI product ad combining generative visuals with 3D layouts, product photography and compositing; film projects for Whānau Āwhina Plunket; and architectural visualisation examples. Generative tools are used alongside direction, editing, colour and sound. Live action or animation can be recommended when those methods better suit the brief.
To discuss a project, share the audience, message, intended channels, deadline and available assets at https://www.lucidlab.nz/contact/.
