Tips On Creating Effective Business Cards

Business cards have been around since the 17th century. Used by aristocrats to announce their arrival when visiting, they were the must have item for many centuries. By the 1950's, it was standard practice for companies and some executives to have their own business card. If you didn't have one by 1980 for your own business, or the one you worked for, you were the odd one out.

What about today though? Do people still hand out business cards? Will your cards be kept and referred to by people in the future? What about online business cards? 

We take a look at the place of business cards in today's world and share some tips on how to create effective designed ones for your business. 

Should I Have Business Cards?

Having a business card to give out at meetings or networking events can be useful. Many people even expect to receive one. But with so much of what we do happening online nowadays, it is fair to say that physical business cards may just sit unused in a box on the shelf. That's where having an online or virtual business card could be a valid replacement. Or you may even have a QR code for people to scan from their phone to let them capture your details digitally.

But does your business need a business card? The answer will depend on how you will pass on your contact details to others and whether it will work for both you and your customer. 

7 Tips On Designing Business Cards

A great business card is one which contains all of the important contact information about your business and looks great. To help you achieve this, we've put together seven tips on designing business cards.

  1. Add only the most important information - a business card is not the place to explain who you are and what you do. If you want people to know that, consider adding a QR code on your card somewhere.
  2. Make sure it is legible - think about the font type, colour and size. You need them to be easily read and identifable.
  3. Try different materials - for a card that stands out, why not look for different materials to print them on. Plastic, slate, metal and wood are options.Even changing the type of card and its thickness can play a big role in appearances.
  4. Remember white space - like with website design, white space is important. It makes your card look uncluttered and professional.
  5. Shape matters - a rectangle is the most common business card shape, but you can be different. A cut out shape, rounded edges or even a square are all options.
  6. Be creative - you don't need to have all the information lined up on the right hand side. Nor does there only need to be text. Let your imagine try a few things out until you find the perfect option.
  7. Double check everything - spelling errors, the wrong colours, a missing number and spacing mistakes will prove costly. Make sure you check everything before sending to the printer.

Business Card Designers & Printers

At Business Networking NZ, we love to support our members. Here are just some of the amazing business card designers and printers who can help you to create highly effective business cards:

Our free human-edited business directory is also a great place to find a professional too!  

Tags: graphic design  

Posted: Friday 8 May 2020

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