Facebook Post Ideas Which Get Engagement

What is the definition of a great Facebook post? One that your audience enjoys and engages with. This means that they have found your Facebook post interesting, relatable, attention grabbing and viewed during the time they are using Facebook.

Facebook post engagement matters because engagement helps to boost your brand visibility, so more of your posts are seen by your audience. By engagement we are referring to likes, comments, shares, reactions, link clicks and video views by your followers. 

The best Facebook posts:

• reach a large number of people
• use the right words
• get noticed
• are focused on the audience
• posted at the right time
• encourage engagement

Facebook Post Ideas Which Grow Engagement

High levels of engagement are needed to get more of your Facebook posts seen by your audience. Here are our top Facebook post ideas to help increase your post engagement levels:

• Go behind the scenes - share stories and photos of what happens behind the scenes at your business. Customers like to know what happens behind the scenes and that there are real people, not a faceless business. 
• Ask questions - asking your followers questions on your Facebook posts encourages them to engage at more than viewing posts and gives you the opportunity to interact with their answers. It is really important to acknowledge and interact with comments made on your Facebook posts.
• Tell stories - share stories of what you and your employees have been up to. Don't forget to include photos. You could also share with permission stories from your customers about them using your products. 
• Use videos - videos are always attention grabbing, but don't make them too long because people are unlikely to watch the entire length because Facebook is traditionally a scroll and move on type of social media platform.
• Post on trending topics - people like to keep up with what is happening with things they are interested in. Share links to articles, photos and information on trending topics that your audience are interested in, which includes your industry.
• Share memes - memes are hugely popular on Facebook. They feature an image along with a witty piece of text. Memes are renown for getting a lot of shares and likes. 
• Use fill-in-the-blanks - Write a short sentence that requires the follower to use their own word or words to make it a unique piece of writing. For example, 'My favourite colour is ____.'
• Customer testimonials - social proof is incredibly valuable and is what prospective buyers look for before they make a purchase. Be proud and showcase this in your Facebook posts with a link to the product. 
• Call to action for your product or service - it's okay to share calls to action along with links to your products in Facebook posts. Add them at the end of a piece of text or use the image itself as the CTA.
• Use original images - by its very nature, Facebook encourages the sharing of posts. This means that you get to see a lot of the same images multiple times which gets boring. Using your own original images help your posts to get noticed and engaged with. 
• Post infographics - infographics provide a large amount of information quickly, making them ideal for sharing on social media.
• Promote discounts and sales - informing your followers of a discount code or price reduction on Facebook helps increase click through rates to your website. 
• Track and use hashtags - hashtags are searchable words and phrases that people use to find information they are interested in on social media. Invent your own business hashtag and research other popular options to include with your Facebook posts. 

Your followers are viewing your posts for a reason - they like and support your business. Your goal is to provide them with posts that they resonate with so they interact with them. We have two additional articles that may be of use in doing this also:

• 12 tips to increase engagement on social media
• 50 social media post ideas