Everyone's talking about them, but how can joining a business networking group help you? Surely you can manage by using Google to find answers, chatting with friends and reading books? Well, yes you could choose to do just that. However, when you join a business networking group you not only make life easier for yourself, but you also build up both your own and your business' credibility. Then there's the amazing leads and referrals too...
Dairy farming is huge in New Zealand and while farmers do everything they can to keep their stock warm and dry, cows also help themselves. In cold weather, you'll often find them huddling together to preserve body heat. They support and help one another to get on with their job of making milk. Birds also work together for the benefit of the group. When flying long distances, a flock will form a V shape, with the leader taking the brunt of the wind and weather, helping the followers fly using less energy. The leader then moves to the back and another steps up to carry on.
While we don't network with other business owners to keep warm or preserve energy, we do for these seven reasons:
Word of mouth is a powerful marketing tool. A customer/client is more likely to contact you if your business has been recommended to them. In a networking group, you build up a relationship with other business owners and employees. They learn to trust you, like what you offer and are more likely to not only use your business, but to recommend it to others too.
You can't be an expert in everything. It's not always possible to find what you're looking for knowledge wise online. Most information is based on doing business overseas. Joining an NZ based networking group ensures the assistance you receive is applicable to running a business in NZ.
There's nothing like advice from someone who's been there and done that to get you back on the right track. Rather than spending hours hunting for answers, ask your peers. They're going to be able to give you much more relevant and helpful advice.
Sharing your experiences and knowledge with others is a great way to give back to the business community. It's an incredibly useful resource to bounce ideas around in, receive feedback as to their viability and to also share your ideas on what others are considering doing.
All too often, when starting up and running a business in the early stages, you can feel like you are continually taking from others. While this is a great benefit of belonging to a network, it's also nice to be able to give back to others.
Developing positive working relationships with other NZ businesses is one of the greatest business tools you can have. From genuine referrals and leads, to support when you need it, business relationships also make you feel like you are not alone (so important if your business is home based).
A great way to promote your business is though collaboratively working with other businesses. When you're an active member of an online network, others see you as not only being a credible source of assistance, but also someone they trust. Growing benefical relationships is what business networking is all about!
Join New Zealand's best free business networking group today and start reaping the rewards immediately.
Posted: Thursday 14 June 2018
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