Everyone is using video marketing; or are they? Actually, those using video marketing are the odd ones out. More businesses are sticking with traditional forms of marketing such as print, digital ads or social media. So why are we continually hearing about video marketing and being told to use it?
It's popular because it works. We're hearing about it, or seeing examples of it in action, because it works. We're being told to use it because, well, it works.
The biggest issue regarding its use is a lack of knowledge. In this article, we'll explain specifics about:
Video marketing is using videos to promote your business' products, services, features or people. This includes explainer videos, live events, how to videos, corporate training videos, entertainment videos and customer testimonial videos.
Smartphones have a big role in the rise of video marketing popularity and usage. As we've become a more technological society, our smartphones are continually with us. The video tool is therefore with us all the time, and we're often recording moments in our private lives with it. This has then progressed to sharing these videos with our business followers, and when they got great reach, to creating purpose made marketing videos.
When you're time and resourced pressed, the last thing you want to add is more pressure. We think though, that the significant benefits of adding videos to your website and social media accounts, are worth it! Five benefits of video social marketing are:
There's a few theories as to the reasons why video marketing works, including:
Check out Website Builder's article on Using Videos On Your Website for tips and advice on adding videos to your website.
Posted: Monday 5 August 2019