With millions of people using YouTube everyday, it makes sense for your business to have a presence on it too. That's because having a channel on YouTube can:
- help generate new leads for your business
- grow your brand exposure
- help you become a trusted authority
- bring you new customers
- grows your marketing efforts
How to Grow Your YouTube Channel
There are a few things you can do to help your channel grow faster:
- make your videos built around a single keyword or topic
- engage with your audience in comments and on their channels
- ensure your branding is the same as on your other properties
- tell people about your YouTube videos on other social channels
- focus on producing good video thumbnails
- ask your viewers to subscribe to your channel
- be consistent and upload a new video each week
Optimising Your Videos for SEO
YouTube is one enormous search engine and is the third most visited website after Google and Facebook. Just like SEO for your website, your videos also need it used to be found easily. As YouTube is a part of Google, they do use similar search algorithms, looking specifically at:
- video title
- metadata
- video description
- watch time
- number of views, likes and comments
How to Promote Your YouTube Channel
The more exposure you can have on YouTube the better, and one way to do this is through promotion of your channel and videos. Firstly, make sure you have links to your channel on your website, along with your other social media ones. Additional ways to promote both channel and videos include:
- social media
- newsletters
- word of mouth
- paid advertisements
- competitions
- asking followers to share
Remember that YouTube is only one of the tools you can use to promote your business - Canva is a great free graphic design tool you can use to design artwork for social media posts - make sure you check out our Canva guide here!
Posted: Wednesday 6 December 2023
