Should You Have a Business Facebook Group?
Facebook page vs Facebook group; which one should you have, or do you need both?
Facebook Page Vs Facebook Group
Most businesses already have a Facebook page. They use it to reach out to their target audience, sharing products, services, events, news and entertainment. It is expected by customers that a business all have a Facebook page, and such pages will appear in search engine results. They are mostly used for business promotion.It can be hard to get your page posts in front of your audience without paying for it because of Facebook algorithms. Minimal work is required to create posts and engage with an audience.
A Facebook group though is more of a collaborative place. People interested in a specific topic join together in a group which is sponsored by a business page. It is a place of discussion rather than selling. Group posts will usually appear more often than a page post because of Facebook algorithms, making a greater chance that your content will be seen by your target market. They do involve more work by an admin and moderator than a page does. ]
The benefits of hosting a Facebook group by your business includes:
- increased personal engagement with your audience - you get the opportunity to become a face and not a business name.
- immediate feedback
- ability to announce special offers to members, promote FOMO
- provide value to members, which builds their trust in you
- be able to give focused calls to action
- establish yourself as an expert in your industry
Let's move onto discussing the ways you can improve your group to build your brand's presence.
Facebook Group Strategies for Businesses
The aim of posting in a Facebook group is to increase the number of people who see and engage with your posts, plus follow your calls to action. To achieve this there are a few things you'll need to do, including:
1. Engage with members
Start conversations or jump into existing ones. Take the time to showcase yourself as the expert in your industry and become the go-to resource everyone needs. Respond to questions, ask questions and keep conversations moving. Welcome new members to the group.
2. Keep things on track
Spam is never fun for anyone, so make sure you keep a tight grip on unwanted self promotion. Make sure there are clear group guidelines for members to follow and engage the services of a group of moderators and admins to help keep things under control.
3. Check out your group insights
Once your group has 250 members, you'll be able to view insights on membership growth, engagement times and posts. These will help you in developing a strategy to run your group at optimum levels.
4. Learn more about your customers
Your Facebook group is a great place to learn about what your customers like and dislike, what they are saying about your products, services and industry. They can even help you identify new products or gaps in the market, plus gaps in the market.
For further advice, take the time to read our article How to Grow Your Facebook Group.
Posted: Friday 13 March 2020