Facebook page vs Facebook group; which one should you have, or do you need both?
The benefits of hosting a Facebook group by your business includes:
The aim of posting in a Facebook group is to increase the number of people who see and engage with your posts, plus follow your calls to action. To achieve this there are a few things you'll need to do, including:
Start conversations or jump into existing ones. Take the time to showcase yourself as the expert in your industry and become the go-to resource everyone needs. Respond to questions, ask questions and keep conversations moving. Welcome new members to the group.
Spam is never fun for anyone, so make sure you keep a tight grip on unwanted self promotion. Make sure there are clear group guidelines for members to follow and engage the services of a group of moderators and admins to help keep things under control.
Once your group has 250 members, you'll be able to view insights on membership growth, engagement times and posts. These will help you in developing a strategy to run your group at optimum levels.
Your Facebook group is a great place to learn about what your customers like and dislike, what they are saying about your products, services and industry. They can even help you identify new products or gaps in the market, plus gaps in the market.
For further advice, take the time to read our article How to Grow Your Facebook Group.
Posted: Friday 13 March 2020