Father's Day Marketing Ideas

Father's Day is a great opportunity for you to engage with your followers and promote specific products your brand sells. In fact, with a highly targeted market (adult children wanting a gift for their father) your promotion is likely to increase website traffic and online sales. There are also four key reasons why you should be focusing on your Father's Day marketing: 

1. Opportunity to highlight dad-specific products, which gives others the opportunity to explore a wider range of your products to customers.
2. Boost brand promotion, making your brand more memorable because of strong, emotional and relatable marketing campaigns.
3. Increase online spending, as people are likely to spend generously on gifts for dads at this time.
4. Seasonal engagement, as just like Mother's Day, this time of the year you can have a specific marketing focus to engage with your customers

9 Awesome Father's Day Marketing Ideas for Kiwi Businesses

There are lots of different marketing ideas you can use for your Father's Day promotions, including these nine ideas:

1. Share some dad jokes - everyone loves (groan) dad jokes, so in the lead up to Father's Day, share some with your followers on social media. Ask for them to share with you some of their favourite dad jokes too. 
2. Offer a special Father's Day discount - in return for their email address and name to add to your marketing list, offer new subscribers a discount code on all or some of your products.
3. Share Dad's favourite recipe - let your followers in on the secret on how to make your dad's favourite recipe. Ask followers to share their dad's favourite recipe or meal ideas with you and others too. You could send them out via email, even set up a Dad's recipe page on your website to direct customers to also. You could even make a digital recipe book to be used for a call to action for a newsletter sign up.
4. Create a dedicated landing page - make it easier for customers to find products ideal for dad with their very own landing page. This lets you share one URL rather than dozens of them, to see a wide range of products. 
5. Make a Father's Day gift guide - a gift guide makes it easier for customers to purchase a present. At one time, they are introduced to a likely wider range of products than those they would find individually on a website. The gift guide can also be used to explain more about each product and the benefits it provides the dads' with when used.
6. Offer customisation of Father's Day products - if you have products than can be personalised, offer it as a complimentary or small fee service. Even if your products can't be customised, offer the customer their choice of gift wrapping and gift card, so they can make it unique for their dad.
7. Curate attractive Father's Day product bundles - group together relevant products to sell as Father's Day gift boxes or gift bags. You could even discount the whole bundle to encourage more purchases than just individual products.
8. Offer special dad upgrades - encourage your customers to add onto or upgrade a product for a very special price during the purchasing journey.
9. Have a limited edition item - make dad feel really special by promoting a limited edition product for his Father's Day gift. This is great for customers who have Fear Of Missing Out or FOMO. 

Don't forget that our business blog is full of other amazing marketing articles also - including this handy wee one on Mother's Day social media promotions!