Pinterest is known to be filled with gorgeous photos of holiday locations, products to buy and craft ideas. But did you know that you can use Pinterest to increase traffic to your blog too? Pinterest is used for education, so you'll find that users have created boards to save pins which are memes, home decor ideas, future purchases, blogs and quotes. And, did you know that Pinterest has over 522 million monthly active users, and 80% of them will use Pinterest as part of their purchasing journey. Also, Pinterest drives 33% more referral traffic to shopping sites than Facebook! So come on, and let's start using Pinterest for blogging!
Guide to Using Pinterest for Blogging
With the right strategy, any type of business blog can be successful on Pinterest, not just retail.
- Create boards specifically for your blogs. You could have one that is 'My Business Blogs' as well as boards specifically focusing on topics or categories your blogs are about, such as men's fashion or cat photography.
- Pinterest acts like a search engine, so consider your on page SEO and use keywords in your board titles. You can check out our Pinterest SEO guide for further information on this. Google is more likely to show your blog pin in its search results before your website does!
- Create sections within each board. This helps to organise your pins down even further. making them easier to navigate.
- Create pins from each of your blog posts. You can create multiple titles for your pins based upon what topic the blog is about, choosing a different image for each pin too. For example, 5 Ways to Clean Your Car, Top Car Cleaning Tips, or Owners Guide to Best Car Cleaning Strategy.
- Use high quality images for your pins. Choose images which are attractive, fit within your brand guidelines and resonate with the blog's topic.
- Pin frequently on a regular basis. This helps to keep your profile active, which sends a signal to the Pinterest algorithm that you are a regular user which can have an effect on increasing your content viewings.
- Engage with your followers. By commenting on and saving their pins to your boards, you are showing them and Pinterest you are active users. By following industry leaders in your niche, you can add authority to your Pinterest profile.
- Check your Pinterest analytics to learn which pins get the most views and click throughs, who your audience is and when they are online. These details can help you tweak your pins to make them even better for your target audience.
Benefits of Using Pinterest for Blogging
You'll often see Pinterest results in Google search results way before the blog itself ranks there. Visitors to Pinterest also use it to search for specific information, as Pinterest is a very powerful search engine. The key benefits to a blogger who uses Pinterest include:
- Another way to get traffic to your website. As another source of traffic, Pinterest delivers warm visitors to your website as they have already specifically searched for the exact thing your pin is promising them.
- More people will see your blog pins, as Pinterest has an annual growth rate of 7.5%. Currently there are over 522 million users!
- Great analytics are provided for your boards and pins. You can use these analytics to help you improve your Pinterest account.
- Pins are long lasting. Unlike Facebook and X, your pins remain where they are forever, and are easily found using keyword searches.
- Multiple pins can be used for a single piece of content. You can promote a blog post in many different ways, just don't upload all at the same time or Pinterest can think you are spamming.
- Offers you SEO capabilities. You can SEO optimise your pins, making them more easily discovered than say Facebook or Instagram.
- Blogs provide inspiration for Pinterest users. A pin is more compelling to click on, so website visits increase, because it provides both or either answers to solutions and free education.
For more help with using Pinterest for your business, take a read of our blogs
Posted: Friday 30 August 2024
