Facebook groups are designed as a place where groups of people can learn and share information on a specific topic. Business owners have been using Facbook groups for a while as a way to nuture and develop longlasting relationships with existing and potential customers. As discussed in our article Should You Have a Business Facebook Group, the benefits of using such as group as a marketing tool include:
Once you have started a business Facebook group, you'll need members in there to interact with. Here's where this article comes into play. We'll share some of the best strategies there are to grow not only membership numbers, but also group engagement and increase website sales.
Knowing the specific reasons why you set up your business Facebook group is key. These reasons will direct your actions within the group, as well as being able to attract the right people to the group. For example, some of your reasons may include:
From here, you'll be able to move towards attracting the right people to join your group. This will be your target audience or buyer persona, so make sure you have clearly identified who they are.
Before you jump in and start growing your group membership, remember that you are only wanting to attract people who you have identified as belonging to your target audience. In our article How to Grow Your Facebook Group, we discussed using a range of strategies to attract both new members and increase group engagement. Below are some additional strategies you could use to increase group membership numbers:
So, where to next? It's now time for you to decide upon the strategies you'll use to raise membership numbers. These are usually different from those used to grow group engagement, which is what we'll cover next.
You've got membership numbers in your business Facebook group to a level you are reasonably happy with. That's not to say you won't continue working on growing those numbers though. But it is time to nurture those members and turn them into raving fans.
This means you'll need to decide which strategies you'll use to get members liking and commenting on your posts, clicking through to links on your website, signing up to your email list, creating posts of their own, commenting on the posts of other members and inviting their friends to join your group.
So, we're listing some of the specific engagement growing strategies you could use in your group here:
It's now time to head out, create a Facebook group which actively supports your business and rock it!
Posted: Friday 3 July 2020